The solution is to reframe how we (the “vanguard”) think about resistance. Rather than assuming critical thinkers are resistors, we would do better to treat them as guardians . Guardians see what needs to be protected, and the trust that can be destroyed by a broken promise or a shortcut. Who else will ask the hard questions? Guardians keep us honest in the face of self-delusion or blind spots.
Topics:
- B2B
- B2B Marketing
- Branding
- Change Management
- Content Marketing
- Corporate Communications
- Crisis Communications
- Digital
- Employee Communications
- Employee Engagement
- Employer Branding
- Immersive Experiences
- Internal Communications
- Landing Pages
- Lead Generation
- Leadership Communications
- Learning and Development
- Meetings
- Presentations
- Recruitment and Retention
- Sales & Marketing
- SEO
- Social
- Video
- Website Development