Guide to B2B Content Marketing

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The best content isn’t really that great unless it can be found, consumed, and acted upon by buyers. That is why an effective content marketing programme is customer-centric and incorporates data from SEO, insights about format and topics from social media, topical relevance of content from buyer persona research, and awareness of what effect media and influencers can have on buyers’ research and purchasing decisions. Find out how to put processes in place.

Read the article: CMO.com »