Only 12% of communications teams believe their strategic plans are good at supporting their company’s top priorities; taking five simple steps will boost this.
The key is to prioritize, and to focus resources strictly on those priorities. If all of the team know what they should be focusing on, it is easier to push back on seemingly urgent requests from business partners (“we have to run an internal comms campaign on this by the end of the week”) or explain why those requests might not receive the urgent response that anxious managers think they should.