Is Sales & Marketing Alignment Still a Challenge?

Organizations where sales and marketing functions are well-aligned can grow 20% faster and be 15% more profitable than those where sales and marketing are disconnected or—worse—at odds, said Tracy Eiler and Andrea Austin, co-authors of the new book “Aligned to Achieve: How to Unite Your Sales and Marketing Teams Into a Single Force for Growth” (Wiley, 2016). spoke to Eiler and Austin about the state of sales and marketing alignment in B2B and what it will take to improve.

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Sales & Marketing


Infographic: 10 Things Employees Need to be Engaged

For an employee to be engaged, there needs to be a few core things that are taken care of.  Employees need to feel like they’re respected, that they’re part of the team, and that their ideas matter. Once that’s taken care of, they’ll be more likely to go above and beyond for their company and provide amazing service, come up with innovative ideas, and help the company grow.
There are 10 essential things that companies need to keep in mind when trying to improve employee engagement.

Read the article: Employee Engagement Software »

Employee Communications Employee Engagement


Show Employees How to Use The Corporate Narrative

Even the most thoughtful corporate narrative will fail if it isn’t used consistently across the company by managers at all levels. The trick is to show employees how to use it in three different ways: Alignment, Persuasion and Assimilation. The comms team’s job isn’t done until people throughout the company are routinely using the corporate narrative.

Read the article: CEB »

Employee Communications


7 Tips for Preparing for Change Communications

Engaging workplace change can be an unpredictable experience because processes and people evolve in diverse ways as they undergo change.

These tips show you how to stay on top of the change engagement process by thoroughly preparing for it, while allowing for various outcomes. These tips allow you to take a structured approach to organizational change and still maintain flexibility.

Read the article: Dale Carnegie »

Change Management Employee Communications


The New B2B Customer Buying Behavior: How Sales and Marketing Practices Need to Change

The ground is shifting in B2B buying behavior as customer-directed journeys replace the traditional funnel. This is new and promising territory for organizations that embrace data, reallocate budgets, and do the hard work of bringing more collaboration to sales and marketing. Knowing what really makes customers tick may be the cure for the slow growth many suppliers have experienced during the tepid global economic recovery.

Discover how marketers can respond to the major disruptions affecting the decision journey of the B2B customer.

Read the article: McKinsey & Company »

Sales & Marketing


How to Achieve Better Business Communications

Effective communications are essential for any change management initiative to succeed, because all businesses are based on their people and how well they interact. Given that context, here are five tips for achieving better communications, based on practitioner experience and benchmarking data taken from

Read the article: POPin »

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