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Transforming Your Remote Workforce Into a Collaborative Unit Takes Effective Communication

Business owners, like myself, certainly understand the importance of being able to work cohesively with their team, whether it be in an onsite or remote business location.

Effective communication is vital to the success of distributed teams. It helps build trust and creates an environment where creative ideas and problem-solving are welcomed and encouraged. When there is no open communication, miscommunication or misunderstanding is often the result, causing conflict and frustration among team members.

Read the article: huffingtonpost.com »

Employee Communications

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Top Five Content Marketing Trends for 2017

Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017.

 

  1. Buying influencers
  2. Content marketing as defensive mechanism
  3. Backlash against social platforms
  4. Email renaissance
  5. Print resurgence

Learn how each will influence your marketing efforts in the new year.

Read the article: contentmarketinginstitute.com »

Content Marketing

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What Great Managers Do Daily

So much depends upon managers. For example, a Gallup study found that at least 70% of the variance in employee engagement scores is driven by who the boss is.

This is disconcerting because the same research found that about 70% of people in management roles are not well equipped for the job. This state of affairs is hurting not just employee engagement and quality of life, but also corporate performance.

Read the article: Harvard Business Review »

Employee Engagement Internal Communications

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Making Your Corporate Narrative Your Employee’s Narrative

Most firms would benefit from a better corporate narrative. At base, it is a way of giving everyone who works with or for the company a shared sense of purpose, and for customers and others to understand what the company is trying to achieve.

The problem is that, at a time when near constant change makes this kind of message so important for discouraged and unsure employees, companies find it harder than ever to create a single, compelling story that cuts through the noise.

Read the article: CEB »

B2B Employer Branding Internal Communications Leadership Communications

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Five SEO Trends for 2017

Plenty of things in the SEO industry have stayed the same since 2016 (e.g., mobile optimization is still all-important, responsive Web design is still essential to ranking well, and keyword rankings are still important), but much has changed, too.

Make sure you know about the five hottest SEO trends that you can expect to see more of in 2017.

Read the article: MarketingProfs.com »

SEO Website Development

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Guide to the Best Channels To Support Your Business Objectives

It pays to stop and think, and work out which channel will support the business objective you’re trying to achieve.

It’s easy to fall back on certain preferred communications channels. The guide will help you think about selecting a channel based on the purpose of your communication and your understanding of the audience. It will also help you to consider what information is best communicated through different channels and weigh the pros and cons of each.

Read the article: CEB »

Employee Communications