It’s hard to find someone who will argue against the importance of employee engagement. An engaged employee feels a strong sense of connection with their work. And, when we feel that connection as an employee, we do better work. Anyone who’s worked at a job for longer than a couple months knows this to be true.
The solution is to reframe how we (the “vanguard”) think about resistance. Rather than assuming critical thinkers are resistors, we would do better to treat them as guardians . Guardians see what needs to be protected, and the trust that can be destroyed by a broken promise or a shortcut. Who else will ask the hard questions? Guardians keep us honest in the face of self-delusion or blind spots.
Great leaders, especially in large organizations, aren’t really people. They’re mental images.
They may be flesh and blood to the senior team and the assistants in the C-suite, but to people in outer orbits, from operational departments to business units, they are imaginary constructs. Employees create pictures of what leaders seem to be, based on the bosses’ accumulated emails, tweets, speeches, and videos, plus whatever tidbits are picked up here and there. Learn ways to improve your leadership communications.
Your business depends on effective internal communication to run efficiently, but this is easier said than done.
With new channels and applications emerging all the time, employees face a bewildering set of choices. Matching the message to the solution is becoming increasingly important otherwise, you end up with missing information and missed opportunities.
Let’s start with the obvious issues.
Brands have enthusiastically embraced live streaming — but not every brand comes camera-ready. Those looking to get started find themselves needing to beg, borrow or hire on-screen talent first. While some companies have tapped TV personalities and agencies to host their broadcasts, others are asking their employees to do it themselves — even those who have never been in front of a camera before.
Interactive content (i.e., online assessments, calculators, and quizzes) helps B2B marketers shift from explaining to conversing.
Don’t be one of the 56% of marketers who aren’t benefiting from interactive content. Evaluate how interactive content can help you generate, prioritize, and deliver high-quality leads. It will serve you well.