How Microsoft is Transforming Its Culture


How do you retool a 40-year corporate culture while honoring the past? How do you engage 110,000 employees across 100 countries to embrace that evolution? At the i4cp 2017 Conference: Next Practices Now (March 20 – 23), Microsoft CHRO Kathleen Hogan will discuss how Microsoft is transforming its culture to optimize for a knowledge-based economy–and preparing for the digital shift of the 4th industrial revolution.

“We certainly don’t have it all figured out—we continue to learn every day. There are, however, some steps that I would highlight from our journey at Microsoft.”

                                         Microsoft CHRO Kathleen Hogan with Erik Samdahl for – February 15, 2017



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Ready To Put Your Staff On Camera? You Might With Live Streaming

Brands have enthusiastically embraced live streaming — but not every brand comes camera-ready. Those looking to get started find themselves needing to beg, borrow or hire on-screen talent first. While some companies have tapped TV personalities and agencies to host their broadcasts, others are asking their employees to do it themselves — even those who have never been in front of a camera before.

Read the article: Digiday »

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Maximizing the Impact of Visuals in your Content Marketing

Human beings are wired for visual content. For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and clearly. As a result, our brains typically process visual information 60,000 times faster than text . So, if your audience is human, your content marketing needs to be visual.

Read the article: Home | Social Media Today »

B2B Content Marketing Newsfeed


Online Onboarding can improve the experience

According to Aberdeen Group’s 2014 research , only 32% of companies have a formal onboarding process in place. With so much depending on the success of newcomers’ induction – work efficiency, job satisfaction, and ultimately, staff retention — why is the figure so low? Perhaps, the answer is in the organizational complexity of onboarding. HR and line managers have to come together to help hires assimilate and ramp them up to full productivity in the shortest time possible.

Read the article: HR, Recruiting and Sourcing News »

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