Top Five Content Marketing Trends for 2017

Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017.


  1. Buying influencers
  2. Content marketing as defensive mechanism
  3. Backlash against social platforms
  4. Email renaissance
  5. Print resurgence

Learn how each will influence your marketing efforts in the new year.

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Content Marketing


5 Content Marketing Trends for 2017

This post offers an overview of what to expect for 2017 and beyond. You’ll also find some tips on how to use this trend news and analysis to get more attention.

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Content Marketing


Maximizing the Impact of Visuals in your Content Marketing

Human beings are wired for visual content. For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and clearly. As a result, our brains typically process visual information 60,000 times faster than text . So, if your audience is human, your content marketing needs to be visual.

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B2B Content Marketing Newsfeed


Guide to B2B Content Marketing

The best content isn’t really that great unless it can be found, consumed, and acted upon by buyers. That is why an effective content marketing programme is customer-centric and incorporates data from SEO, insights about format and topics from social media, topical relevance of content from buyer persona research, and awareness of what effect media and influencers can have on buyers’ research and purchasing decisions. Find out how to put processes in place.

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Content Marketing