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Ready To Put Your Staff On Camera? You Might With Live Streaming

Brands have enthusiastically embraced live streaming — but not every brand comes camera-ready. Those looking to get started find themselves needing to beg, borrow or hire on-screen talent first. While some companies have tapped TV personalities and agencies to host their broadcasts, others are asking their employees to do it themselves — even those who have never been in front of a camera before.

Read the article: Digiday »

B2B Digital Marketing Newsfeed

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How to Put Interactive Content To Work on your Website

Interactive content (i.e., online assessments, calculators, and quizzes) helps B2B marketers shift from explaining to conversing.

Don’t be one of the 56% of marketers who aren’t benefiting from interactive content. Evaluate how interactive content can help you generate, prioritize, and deliver high-quality leads. It will serve you well.

Read the article: Forrester Blog »

Lead Gen

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Top Five Content Marketing Trends for 2017

Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017.

 

  1. Buying influencers
  2. Content marketing as defensive mechanism
  3. Backlash against social platforms
  4. Email renaissance
  5. Print resurgence

Learn how each will influence your marketing efforts in the new year.

Read the article: contentmarketinginstitute.com »

Content Marketing

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Making Your Corporate Narrative Your Employee’s Narrative

Most firms would benefit from a better corporate narrative. At base, it is a way of giving everyone who works with or for the company a shared sense of purpose, and for customers and others to understand what the company is trying to achieve.

The problem is that, at a time when near constant change makes this kind of message so important for discouraged and unsure employees, companies find it harder than ever to create a single, compelling story that cuts through the noise.

Read the article: CEB »

B2B Employer Branding Internal Communications Leadership Communications

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Five SEO Trends for 2017

Plenty of things in the SEO industry have stayed the same since 2016 (e.g., mobile optimization is still all-important, responsive Web design is still essential to ranking well, and keyword rankings are still important), but much has changed, too.

Make sure you know about the five hottest SEO trends that you can expect to see more of in 2017.

Read the article: MarketingProfs.com »

SEO Website Development